Greenplac partners with Francesca Monfrinatti in a circular design initiative

Reinforcing its commitment to circular design, Greenplac MDF has just formed a partnership with the Francesca brand, created by designer Francesca Monfrinatti, which launches its new collection this Wednesday, the 29th, with a fashion show at the Mercado Livre Arena Tennis Center in São Paulo (SP).

The manufacturer, established among the main players in the sector, donated 65 sheets of reused raw MDF, 15 mm thick, for the construction of the runway designed by artist Nídia Aranha.

“This is yet another initiative that integrates our ESG policy, in which we encourage the responsible use of materials, promoting new purposes and life cycles for them,” says Laís Carelo, Marketing Manager at Greenplac.

For the designer, this is another opportunity to reaffirm her brand’s purpose. “We seek structure, solidity, the desire to build something that transcends the ephemeral and becomes a legacy. Every decision, every stitch, every failure and success contributes to what becomes concrete, even if born from the intangible,” explains Francesca. “Silhouettes, volumes, and structures are revisited and tensioned, shaping, with each gesture, the foundations of what defines our style,” she adds.

About the brand

With extensive experience in the fashion market, Francesca Monfrinatti has worked in major companies in the sector, such as Daslu, where she worked in the accessories department of the iconic Brazilian brand. Recognized nationally and internationally for her authorial style, she has collaborated with names like Burberry, Christian Dior, Givenchy, and Sonia Rykiel, among others. In 2017, she founded the Francesca brand, consolidating her unique vision of fashion, structure, and aesthetic expression.

About Greenplac

Since its inauguration in 2018, Greenplac has established itself among the main players in the segment, maintaining the essence of family business tradition and simplicity with its roots firmly planted in the countryside.

In 7 years of operation, it has achieved significant recognition for its products, which have been awarded nationally and internationally with prestigious seals such as the POPAI Award, IF Design, DNA Paris Awards, and ADC Awards – International Community of Architecture and Design.

Greenplac has also been recognized for its pioneering spirit with the Gran Colar do Mérito Industrial award from the Federation of Industries of Mato Grosso do Sul. This achievement recognized the economic development that the company has brought to the city of Água Clara (MS) and the region.

Today, the industry has a modern industrial plant, equipped with German technology, and its products are sold in hundreds of retail locations and the largest furniture hubs in the country. The company also stands out for its Green DNA with ESG actions such as the FLORA TIETE and FLORA MS reforestation programs, the Rescuing Lives Institute, Rural School, Green Garden, and Circular Design Projects.

Service:
Fashion show of the new collection from the Francesca brand
Date: 29/10 – at 4:30 PM – By invitation only
Mercado Livre Arena Tennis Center, São Paulo (SP).